Blog.LaddBosworth.com

The Trenta

OMG. Starbucks gave me the best birthday present ever! They are rolling out a new cup size. The "Trenta" is 31oz of heavenly goodness!

Starbucks to Open Neighborhood Coffee Shops

This isn't a joke:

The Seattle Times says that the ubiqitious coffee giant is testing several new stores in which there will be no Starbucks branding at all. Instead, the coffee shops will be branded with "community names," like "15th Avenue Coffee and Tea," in Seattle.

Not only will the coffee be rebranded with the "15th Ave." name — the cafe will serve beer and wine and "host live music and poetry readings and sell espresso from a manual machine," or, in other words, not be a Starbucks.

The article goes to describe corporate weirdos from Starbucks sending recon teams into actual coffee shops to see what they look like.

Thanks Steve [source]

Vote and Starbucks Buys Your Coffee

Starbucks Gold: Part 2

This weekend I was interviewed about my experience with the new Starbucks Gold card I'd mentioned a few weeks ago. The article was on the front page of the Denver Post business section today:

http://www.denverpost.com/breakingnews/ci_10181536

The best part? I even managed to get a plug for my current employer!

Starbucks Gold

I think this falls under the "You know you're addicted when..." category... but this morning I got an invitation to be part of Starbucks Gold, a new rewards program for "very best customers." Yeah, I think I might need to cut back a bit on the caffeine intake.

So what do I get? A personalized Starbucks Gold card, with my name and favorite drink on it. I also get all sorts of other perks and freebies. And the knowledge that my addiction places me in the top percent of Starbucks customers. I'm not sure if that's really something to brag about?

Starbucks Goes Retro... Kinda

Last week Starbucks unveiled their "Pike Place Roast" daily brewed coffee and to celebrate they started printing their "old" logo from their original store at the Pike Place Market in Seattle.

Yes, it was brown, featured the dual-tail design, but having lived in Seattle, I immediately noticed that something was missing. Nipples! The TRUE original Starbucks Siren logo (below) had nipples. Clearly Starbucks didn't want to start a major fight with the Fundies in Colorado Springs, so they added hair to the Siren to cover them.

So what do you call something that claims to be retro, but isn't? You call it decption. But either way, I love the old logo and I'm glad it's back. Also of note, I found this blog that details the history of how Starbucks moved from the original Brown logo to the green logo we know and love: How the Starbucks Siren Became Less Naughty